WRAL-FM
3100 Highwoods Blvd.
Ste 140
Raleigh, NC 27604
919-890-6101

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Mission Statement
MIX 101.5 WRAL-FM isn't just 'music'. It's a programming philosophy that has made us the most significant radio station in the Raleigh-Durham market. Music, entertainment, information, and a solid commitment to the community make us the #1 choice for radio listeners.

Message from the GM

"WRAL-FM carries on the proud tradition of its call letters by being one of the finest radio stations in the country. With a commitment to top-notch programming, a dedicated staff, a clearly defined vision for marketing and promotion, and unwavering community service, we have created the formula for success in the competitive world of radio."

-- Ardie Gregory, Vice President & General Manager

WRAL-FM

Overview
MIX 101.5 WRAL-FM is an adult contemporary radio station serving the Triangle and surrounding counties since 1946.

Mornings, the Triangle wakes up to the popular show, "Bill & Lynda In The Morning".  Along with Bill Jordan and Lynda Loveland, MIX 101.5 provides news updates from TV-5, WeatherCenter reports, and "On-Time Traffic" with Vanna Fox. 

Identifying our audience's preferences with research and focus groups, combined with outstanding on-air personalities, and community projects, are key reasons why MIX 101.5 continues to maintain a loyal listening audience. 

WRAL-FM has dedicated itself to the community through annual events such as the Radiothon for Duke Children's Hospital, first broadcast in 1993; Inter-Faith Food Shuttle's "Back Pack Buddies" Program; and “Lipstick Luncheon” a shopping and entertainment event that premiered in 2008, featuring a guest speaker and experts on issues of interest to women such as cancer and heart disease. Proceeds benefit local charities. The recipient of two National Association of Broadcasters’ Crystal Awards given to stations for their year round commitment to community service, MIX, now also known as the Triangle's Official Christmas Music Station, is proud of its involvement in the communities we serve, supporting and promoting a variety of civic events and charitable efforts from special collections for our troops and victims of storm-related disasters, to blood drives for the American Red Cross, and Christmas projects for area residents in need during the holidays.

History
A temporary AM license for a 250 watt station was granted Capitol Broadcasting Company on July 28, 1938.

On September 6, 1946, WCOY was licensed as a 100,000 watt FM, and the call letters changed to WRAL-FM in 1947.   It was the first station in North Carolina to broadcast on the new FM frequency band established by the FCC.  The station was located at 130 Salisbury Street (Kenny Fogg's State House Restaurant was downstairs.)  The transmitter was in East Raleigh on East Davey Street extension.  George T. Case from Durham was the station's first general manager.  On March 20, 1939 at 7PM, the transmitter switch was thrown. 

Former U.S. Senator, Jesse Helms, was hired by WRAL-FM in 1948 as the News Director.  He moved to WRAL-TV when it was licensed in 1956. 

In 1997, WRAL-FM launched its' MIX On-Line web site.

WRAL-FM made history on December 20, 2002 (at 4PM) as the first licensed commercial radio station on the east coast to broadcast in HD Radio (High Definition). MIX took part in one of the first demonstrations of a car radio with HD broadcasting at the 2003 North Carolina Auto Show. WRAL staff conducted both audio and data demonstrations and showcased the product for the 100,000+ attendees of the show. As the first station in North Carolina to adopt the HD Radio technology, transitioning to digital has given WRAL-FM a competitive edge over other stations in their market and will continue to support their claims of being digital proponents.

In December 2003, WRAL-FM began broadcasting text messages for cars with radio data systems (RDS) decoders, another technological advancement in the early development stages. The current messages include station call letters, artist and song.

WRAL-FM became part of the AMBER Alert System in 2003. AMBER Alert is an emergency response plan to alert local media when a child goes missing so media outlets can get the word out on the airways immediately. NC Governor Mike Easley signed AMBER Alert System into law on June 23, 2003, replacing the North Carolina Child Alert Notification (NC CAN) System. WRAL-FM was on board from the beginning, even with NC-CAN.

On June 27, 2005, WRAL-FM launched the state's first commercial digital multicast radio signal, WRAL-HD2.

In September, 2009, MIX 101.5 moved from its downtown location to its state-of-the-art facilities on Highwoods Boulevard in Raleigh.

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Awards
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